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RPAC

The REALTORS® Political Action Committee (RPAC) gives REALTORS® a powerful voice to help develop, advance and implement federal legislative objectives that affect the real estate business and the ownership and operation of real estate. RPAC supports pro-REALTOR® candidates running for public office. It does not matter if the candidate is part of the Republican or Democratic Party as long as they are part of the REALTOR® Party. At NAR, the RPAC team is proactive with direct fundraising efforts and education-based programs.


 RPAC Direct Fundraising Outreach

 RPAC Major Investor Program
Contact: Jessica Naake at 202-383-7510

RPAC’s Major Investor Program consists of an elite and passionate group of REALTOR® contributors who partner with NAR to shape the political future for the real estate industry. Members of the Major Investor Program are eligible to participate in the NAR Recognition Program, with specific benefits and accolades that acknowledge their support of RPAC. With a minimum annual investment of $1,000, there are three levels within the RPAC Major Investor Program: Sterling “R,” Crystal “R” and Golden “R.” NAR affiliates and state or local associations that make a corporate contribution to RPAC will also be recognized at these various contributor levels.


 President’s Circle Program
Contact: Jessica Naake at 202-383-7510

The President’s Circle is an influential group of REALTORS® who contribute directly to REALTOR®-friendly candidates at the federal level in response to requests from the RPAC Trustees. The legal limit any PAC can give a Member of Congress is $10,000. The President’s Circle Program allows REALTORS® to contribute beyond RPAC dollars and capture the attention of Capitol Hill. Being an RPAC Major Investor is a prerequisite for participating in the President’s Circle Program. In addition to a greater voice for REALTORS® in the federal legislative process, President’s Circle members enjoy exclusive benefits through the Recognition Program, beyond what they already receive as an RPAC Major Investor.


 RPAC Major Investor Event-Based Fundraising Program
Contact: Brooke Roth at 202-383-1286

NAR’s Major Investor Event-Based Fundraising Program is a hands-on initiative that provides an innovative approach to emphasizing the value of RPAC in an exclusive and customized setting. In collaboration with state and local associations and state leadership, NAR works to identify REALTORS® willing to support RPAC as Major Investors and host personalized events designed to explain the connection between legislative successes and RPAC contributions. NAR staff is qualified to provide detailed structural support, handle all event logistics and supply all of the assistance necessary to produce a RPAC successful event. During these NAR-sponsored events, attendees get a special legislative briefing from REALTOR® staff, have the opportunity to ask questions about RPAC, and receive a comprehensive explanation of RPAC Major Investor benefits. The events are 100 percent NAR-sponsored, and 70 percent of all proceeds go directly to the state or local REALTOR® association. This program has resulted in thousands of RPAC dollars raised nationwide and numerous new Major Investors.


 RPAC Online Fundraising Program
Contact: Peter Kelly at 202-383-7599

An integral part of the NAR REALTOR® PAC Management Tool, the robust Online Fundraising Program works proactively in collaboration with state and local associations and brokers to promote the overall presence of RPAC efforts and increase grassroots-level donations nationwide. NAR provides resources to state and local association staff in the way of training and technical assistance, as well as strategy development and marketing outreach.


 RPAC Education Outreach

 RPAC Conference Grants for States
Contact: Jessica Naake at 202-383-7510

The RPAC Conference Grants help state associations increase their RPAC fundraising receipts and RPAC participation. Each state can apply for as much as $0.10 per member. States with less than 50,000 members can apply for up to $5,000. NAR will provide help with sample fundraising manuals, fundraising plans, conference agendas and PowerPoint presentations, as well as recommendations on professional fundraising trainers and consultants to speak at your conference. This program is limited to states with election laws that do not ban use of corporate political contributions for use in fundraising.


 RPAC Fundraising Grants for State and Local Associations
Contact: Jessica Naake at 202-383-7510

The RPAC Fundraising Grants help state and local associations increase their RPAC fundraising receipts and RPAC participation. Associations may apply for grants of up to $5,000 annually to be used for fundraising purposes, such as a special fundraising event (auction, Miss RPAC contest, etc.); fundraising video or DVD production and distribution; distribution of fundraising materials; or RPAC messaging for new member orientations. This program is limited to states with election laws that do not ban use of corporate political contributions for use in fundraising.


 Customized Marketing Materials for State and Local Associations
Contact: Jessica Naake at 202-383-7510

NAR provides marketing materials for state and local associations to be used for investor education and/or solicitation purposes. This includes creation of customized RPAC brochures or dues billing inserts using your logo, Investor clubs and state and local issues. Choosing from 13 template options, National RPAC will pay for the design, printing and delivery to your office of enough materials for every member in your association, plus an additional 20 percent for new members and special events. This program is limited to states with election laws that do not ban use of corporate political contributions for use in fundraising.


 RPAC Fundraising Webinars
Contact: Desta Wallace at 202-383-7509
The RPAC Fundraising Webinar Series is designed to help REALTOR® volunteers, as well as state and local association staff, acquire practical RPAC training skills without leaving their office. The majority of the interactive webinars are hosted by NAR’s former Senior Political Representative and now fundraising consultant, Jane Saunders. Webinars are scheduled twice a month, and topics include: Getting Started; Legal Information; The 1/3 Rule; Financial Tracking; and Fundraising Special Events.


 Recognition Program
Contact: Desta Wallace at 202-383-7509

The NAR Recognition Program provides special accolades to our most valued group of investors, the RPAC Major Investors and President’s Circle members, through a compilation of benefits that are exclusive to this elite group of supporters. Through the Recognition Program, we are able to provide tangible and meaningful thanks for their investment in RPAC. Some of the program benefits for Major Investors include recognition pins and plaques, invitations to private receptions at NAR meetings and conferences, recognition in printed and online NAR materials and raffles to various events. In addition to the previously listed benefits, President’s Circle members also receive regular exclusive webinars and newsletters, special invitations to various events, VIP seating at NAR concerts and access to headquarter hotels at national meetings. Program benefits for state and local associations include invitation for two guests to attend Major Investor receptions and various awards given out at the annual State Awards Ceremony.