What is Advocacy Everywhere?
The National Association of REALTORS® (NAR) is currently working on a new advocacy initiative called Advocacy Everywhere to expand our influence on public policy at the local, state and federal level and to increase REALTOR® and Consumer participation in calls for action. This means big changes in terms of the technology we use for our calls for action and website, as well as new and innovative opportunities to use online advocacy tools strategically and enhance our grassroots lobbying efforts at all levels of government.
NAR, with our professional services, will be a full-service provider that can expedite the components of your calls for action (CFA) thus lowering an Associations time-commitment necessary to launch and monitor a successful CFA. Local associations will no longer need to have dedicated staff trained on the latest advocacy tools and can focus on messaging and targeting with NAR managing the technology. State Associations can opt-in for these professional services or can utilize the tools and perform the basic functions of a CFA on their own.
Below is a general overview of potential professional services NAR will offer starting in 2018
Core Services - When a state or local association requires an expedited launch to an advocacy campaign, and all content materials and messaging have been completed and approved, NAR can launch and monitor a campaign with the following estimated turnaround times:
|Traditional CFA to REALTORS®||3-4 hours|
|Text messaging||1-2 hours|
|Broker State CFA||1 day|
|Online advertising||1-2 days|
|Patch Through Calls||1-2 days|
|Consumer CFA||3-4 hours|
This includes standard reporting and ongoing monitoring during the course of the campaign.
Enhanced/Add-On/Custom Services – NAR can also provide additional support services to improve campaign performance and further assist state and local associations in their advocacy efforts. These services include:
- Message Development
- Enhanced Audience Targeting
- Graphic Design and Creative Development
- Custom Reporting
More information coming soon!
NAR will post additional information about these changes in the coming weeks along with key dates, webinars, trainings and other resources for any data and content migration to this website, so be sure to save this site to your internet browser.
If you have questions about what this transition means for your Association, contact Jim MacGregor, NAR Managing Director for Communications & REALTOR® Mobilization or Melissa Horn, NAR Online Advocacy Manager at email@example.com or call 202-383-1000.
Thank you in advance for your patience as we work to make sure we provide you with the best technology available to help make your advocacy campaigns a success.
Help us spread the news about Advocacy Everywhere!
Download a flier for your next in-person association meeting.
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