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Advocacy Everywhere

What is Advocacy Everywhere?

The National Association of REALTORS® (NAR) is currently working on a new advocacy initiative called Advocacy Everywhere to expand our influence on public policy at the local, state and federal level and to increase REALTOR® and Consumer participation in calls for action.  This means big changes in terms of the technology we use for our calls for action and website, as well as new and innovative opportunities to use online advocacy tools strategically and enhance our grassroots lobbying efforts at all levels of government. 

Vision

NAR, with our professional services, will be a full-service provider that can expedite the components of your calls for action (CFA) thus lowering an Associations time-commitment necessary to launch and monitor a successful CFA.  Local associations will no longer need to have dedicated staff trained on the latest advocacy tools and can focus on messaging and targeting with NAR managing the technology.  State Associations can opt-in for these professional services or can utilize the tools and perform the basic functions of a CFA on their own.

Below is a general overview of potential professional services NAR will offer starting in 2018

Core Services - When a state or local association requires an expedited launch to an advocacy campaign, and all content materials and messaging have been completed and approved, NAR can launch and monitor a campaign with the following estimated turnaround times:

Traditional CFA to REALTORS® 3-4 hours
Text messaging 1-2 hours
Broker State CFA 1 day
Online advertising 1-2 days
Patch Through Calls 1-2 days
Consumer CFA 3-4 hours

This includes standard reporting and ongoing monitoring during the course of the campaign.

Enhanced/Add-On/Custom Services – NAR can also provide additional support services to improve campaign performance and further assist state and local associations in their advocacy efforts.  These services include:

  • Message Development
  • Enhanced Audience Targeting
  • Graphic Design and Creative Development
  • Custom Reporting

Migration Information

NAR hosted two webinars to help Associations who are offboarding from the current system, the REALTOR Party Hub (Convio/Blackbaud) prior to the shutoff on December 31, 2017.  Links to those migration recordings are below.

October 13th 10am EST Webinar Recording

October 13th 2pm EST Webinar Recording

NAR also has short video tutorials for Associations looking to pull data from the REALTOR Party Hub (Convio/Blackbaud).  This instructional video library walks through steps on how to run advocacy alert reports, pull images and documents, export groups, save page wrappers and email stationary, run unsubscribe, opt out, guest list and survey response reports and more!  Access offboarding tutorials here

2018 Email Reimbursement for Local Associations

At the end of 2018, NAR will be ending our contract with Blackbaud, our current provider of our advocacy platform – the REALTOR® Party Hub.  We realize that many local associations who currently have a center on the REALTOR Party Hub (Blackbaud/Convio) use it primarily for their email communications.  To assist with the transition off of the REALTOR® Party Hub (Blackbaud/Convio), NAR will provide to all eligible local associations, that have a center on the REALTOR® Party Hub (Blackbaud/Convio) a reimbursement from NAR for a new subscription to an email delivery platform.  The Local Association can choose their desired email platform from the many offerings available online (such as Constant Contact, MailChimp, etc.).  

To receive a reimbursement from NAR the following criteria must be met:

1. Local Association must have an active center on Blackbaud as of July 31, 2017.

2. The subscription must be for an email delivery platform and the subscription must be a new agreement and not an extension of an existing agreement.

3. Local Association must produce a signed agreement and receipt from the new email delivery provider to the Grassroots team at action@realtors.org.

4. NAR will provide a reimbursement for up to 12 months of email service.

5. NAR will reimburse for the full amount of your subscription or up to the amount listed below based on your membership as of July 31, 2017.  The reimbursement will not exceed these amounts.

 Membership  Reimbursement up to
 0 - 1,000 $380 
1,001 - 2,500  $560 
2,501 - 5,000  $800 
5,001 - 10,000  $1,100 
10,001 - 15,000 $2,000 
15,001+  $3,100 

6. All requests for reimbursement, along with the required documentation, must be sent to NAR on or before March 31, 2018.  Any requests for reimbursement after this date will not be accepted.

Questions?

If you have questions about what this transition means for your Association, contact Jim MacGregor, NAR Managing Director for Communications & REALTOR® Mobilization or Melissa Horn, NAR Online Advocacy Manager at action@realtors.org or call 202-383-1000.

Thank you in advance for your patience as we work to make sure we provide you with the best technology available to help make your advocacy campaigns a success.

Help us spread the news about Advocacy Everywhere!
Download a flier for your next in-person association meeting.

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