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Candidate and Issue Campaign Training for GADs and AEs

Is your association interested in a local policy or community issue but you are not sure how to begin? Would your members like to support a state or local candidate running for elected office, but are lacking the know-how to do this? Through the REALTOR® Party Initiative, associations have access to a variety of campaign services that can take an association’s campaign involvement to the next level, while providing members with long term and bottom-line benefits for their dues dollars

Course Description

REALTOR® association AEs (Executive Officers) and those staff who specialize in REALTOR® Party efforts will participate in a series of seven, 45 minute webinars which lead to a final, in-person, two-day course. Through this hybrid training, AEs and REALTOR® advocacy professionals will have a deeper understanding of how to create multi-phased advocacy plans for their association’s involvement in issues and candidate campaigns. 

Particular focus will be given to how to access and utilize the tools and resources available for use with NAR’s Issues Mobilization Program and NAR’s State and Local Candidate Independent Expenditure campaigns. Resources include data, campaign services, member mobilization and more. Attendees will also discover how to achieve association minimum Core Standards requirements through initiating campaign efforts.

Training Focus

  • Building long-term political strategy across your association to include REALTOR Champion selection, issue campaigns, and advocacy outreach
  • Drafting budgets and plans to practice campaign execution
  • Learning what tools and resources are available to you through NAR

Who should attend?

REALTOR® association Executive Officers and REALTOR® advocacy professionals, including GADs, REALTOR® Party Coordinators, Communication/Public Affairs Directors, or any staff person who implements (or has an interest in) issues and/or candidate campaigns at the state and local associations.

Advanced registration is required for the in-person training in addition to attendance at each of the webinars. The hybrid webinar/in-person training will cap at 40 registrants.

2018 Webinar Series:
Monthly webinars from January through June will be open to any association staff person interested in attending, free of charge. However, for those wishing to participate in and complete the comprehensive Issues and Candidate Campaign Training course, including the in—person training, completion of the webinar series (in real time either or in replay) is mandatory. Recordings of webinars will be available on REALTORParty.com.

Sample Agenda and Learning Outcomes for Webinar Series

2018 In-Person Training:
This live training will consist of a two-day, hands-on, campaign-building workshop in the NAR Chicago offices. This offering is currently scheduled for June 14 and 15, 2018 in Chicago, Illinois. Please plan to arrive the evening before to meet your fellow attendees at an opening reception.

Sample Agenda and Learning Outcomes for In-Person Training

Facilitators:  Webinars and in-person training will be facilitated or co-facilitated by

  • NAR staff experts
  • State and local Government Affairs Directors possessing expert use of the tools and services
  • Professional political consultants in the areas of polling, data analysis, online advertising, phone outreach, direct mail and emails, TV and radio communications, field campaigns, and political pundits

Materials:  Session materials will be provided to course participants as necessary for each webinar and for the in-person training.

Registration Fee: $99 (includes session materials, breakfast and lunch on both days, and dinner and/or reception).  

Hotel and Travel Costs: Hotel and travel costs are reserved and paid for by the individual. Please contact NAR for nearby hotels with negotiated room rates for 2018.

NAR will provide breakfasts and lunches on site at the in-person training.

Staff Contact: Kyle Lambert London, REALTOR® Party Education Manager at KLambertlondon@REALTORS®.org or 202-383-1203 or John Winston, Campaign Services Manager at JWinston@REALTORS®.org or 202-383-1235 if you are interested in registering for this hybrid webinar series and in-person training.

Call for Action + Issue Awareness 

Why We Vote
Find out how REALTORS® use their power at the polls to support the REALTOR® Party! Get ready for the elections, meet the candidates and make sure you're registered to vote!
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