Diversity Programs for Associations
Regardless of whether your association's doors have always been open to qualified real estate agents, diverse or not, planned diversity initiatives makes good business sense. Associations with serious, well-planned diversity programs achieve better results than others.
- Members and association leaders who reflect the demographic make-up of their communities are better positioned to serve those markets.
- Planned diversity initiatives create a stronger presence in the community, particularly in neighborhoods with high concentrations of foreign-born and other minority residents who are moving up the socioeconomic ladder and are buying homes.
Outcomes like these translate into bottom-line benefits for members because they help to ensure the long-term health and stability of the association. Without an ethnically representative membership, an association risks becoming isolated and perceived as exclusive. This can lead, over time, to dwindling membership. On the other hand, associations that have invested in a diversity initiative typically find themselves with more members and a better grasp of their marketplace than ever before.
NAR offers a three-part program, Leading With Diversity, for associations to help them achieve their diversity goals. Click here to learn more about the Leading With Diversity Program or jump to the part that interests you below.