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Guidance Document For Issues Mobilization Grants

PURPOSE OF GRANTS

Issues Mobilization Grants provide financial support to state and local REALTOR® associations to enable them to organize and manage effective campaigns to promote positions on public policies (government laws, regulations, courses of action and funding priorities) that affect REALTOR® interests.

GRANT CATEGORIES

The Issues Mobilization Grant provides assistance to state and local associations through two principal categories: (1) General Support; and (2) Coordinated Campaign.

  • General Support.  Funding on independent state and local issue advocacy campaigns for activities and campaign tools, including services provided through NAR’s Campaign Services, that support REALTOR® positions on public policies affecting REALTOR® interests.
  • Coordinated Campaign.  A pro-active REALTOR®-led campaign in which NAR and a state REALTOR® association work as partners to plan an advocacy campaign to enact, amend, or defeat a public policy on an issue of national importance to REALTORS®.  A Coordinated Campaign requires significant financial and technical resources and utilizes NAR’s Campaign Services.

NOTE: In addition to the Issues Mobilization Grant, there are other NAR programs that can provide resources to state and local associations, including Smart Growth Action Grant (up to $15,000) and Housing Opportunity Grant (up to $5000), as well as technical assistance on land use and growth issues, including NAR’s Land Use Initiative and the Smart Growth Customized State Legislation program.  For more information on these programs, contact Joe Molinaro at jmolinaro@REALTORS.org.

ISSUE AREAS AND ACTIVITIES OUTSIDE SCOPE OF ISSUES MOBILIZATION PROGRAM

The following issues and activities are NOT eligible for an Issues Mobilization Grant:

  • Candidate Elections.  Activities include, but are not limited to:  research; polling; phone banks; voter contact; public relations; use of media; other activities undertaken in connection with or otherwise related to the support of, or opposition to, any candidate for elected office.  An Issues Mobilization Grant may be given to a 501(c)(4) organization provided the organization is not established for the purpose of supporting candidates or influencing candidate elections.
  • Electoral Mechanics.  Activities include, but are not limited to:  redistricting; voter ID or voter fraud laws; dates for state and local elections; term limits; the design and scheduling of primary and general elections; how members of local legislative bodies are elected (e.g., by district or at-large).
  • Public Employees.  Activities include, but are not limited to:  public employee collective bargaining; negotiations over public employee pensions.
  • Legal Action.  Litigation involving legal issues of significance generally to state and local associations, real estate practitioners or the real estate business, or real property rights or related issues.
  • Federal Action.  Activities related to federal legislative or regulatory policies (e.g., flood hazard mapping process, designation and management of national monuments) that involve advocacy to the executive or legislative branches of the federal government. 
  • General Research.  Research or analysis that is not part of a public policy advocacy campaign.
  • Completed Activities.  Activities related to a public policy advocacy campaign that is concluded.

METHODS OF PROMOTING REALTOR® POSITIONS ON PUBLIC POLICY ISSUES

  • Legislation (state)
  • Ordinance (local)
  • Regulation (state or local)
  • Ballot Initiative (state or local)
  • Referendum (state or local)
  • Constitutional Amendment (state)

TYPES OF CAMPAIGN TOOLS FUNDED BY AN ISSUES MOBILIZATION GRANT

  • Direct Mail
  • Public Opinion Surveys/Polls
  • Phone Banks/Automated Calls
  • Social Media/Websites
  • Grassroots Mobilization
  • Lobbying 
  • Advertising (TV, radio, print, online)
  • Research
  • Billboards, brochures, banners, etc.
  • Consultant Assistance (i.e. lobbying, public relations, advocacy, research, media, etc.)
  • NAR Campaign Services 

PROGRAM FUNDING

The Issues Mobilization Program is funded through two sources: 1) REALTOR® Party budgeted funds; 2) the Corporate Ally Program.  The following procedures apply to the use of Corporate Ally Program funds by the Issues Mobilization Program:

  • Funds provided for Corporate Ally Program issue investments will be allocated for use in the state chosen by the investor.  Investors can choose for the entirety of their investment to go to one state, or they can designate any portion of their investment to go to multiple states.  Each investment for any state will be divided equally between the state REALTOR® association for use on state issues and all of the local REALTOR® associations within the state for use on local issues.

    EXAMPLE 1:  ABC MLS, INC. only has members in the state of Maryland.  ABC wants the state-specific portion of their investment to be used in Maryland and gives $10,000 to the Corporate Ally Program.  Of that $10,000, $5,000 is provided to the NAR State and Local Issues Mobilization Program.  One-hundred percent (100%) of the state-specific portion of ABC’s Corporate Ally Program investment ($5,000) will be allocated for use in Maryland state and local REALTOR® issue campaign activity.  The $5,000 investment will be split equally with 50% ($2,500) available to the state association for issues and 50% ($2,500) available for the local associations in Maryland to use for local issues.

    EXAMPLE 2:  ABC MLS, INC. has members in Maryland and Virginia and wants the state specific portion of their investment split equally between the two states.  Fifty percent (50%) of ABC’s Corporate Ally Program investment will be allocated for use in Maryland state and local REALTOR® activity and the other 50% will be used for Virginia state and Local REALTOR® Activity.  Each state would then split the remaining investment between the state and local associations within the state for use in issue activities.
  • Funds provided by Corporate Ally Program issue investments will be maintained by NAR and allocated to the states as directed by investors.  Only funds specifically invested through the NAR Corporate Ally Program will be allocated for state use.  No other funding that is part of the NAR Issues Mobilization Program, besides NAR Corporate Ally Program investment funds specifically designated to a state or states, will be allocated as part of the Issues Mobilization Program.
  • Funds allocated to a state or the local associations in a state by Corporate Ally Program investments will be used first, before any other funding provided by the NAR Issues Mobilization Program are used.

    EXAMPLE:  Maryland has a $5,000 local association allocation available from a Corporate Ally Program investment in the NAR Issues Mobilization Program.  The Greater Baltimore Board of REALTORS® (GBBR) applies to the NAR Issues Mobilization Program for a $100,000 grant.  The NAR Issues Mobilization Program would provide $5,000 of funding from the Maryland local association allocated Issues Mobilization Fund, provided by Corporate Ally Program investments.  The remaining $95,000 of the funds would be provided by the NAR Issues Mobilization Program budget.  Maryland would have $0 remaining in their local issues mobilization allocated fund.
  • Funds allocated to a state or local REALTOR® association by a Corporate Ally Program investment can be used by an association as part of their required minimum “skin in the game” contribution.  However, Corporate Ally Program allocated funds can only be used by an association for up to a maximum of twenty-five percent (25%) of their required minimum “skin in the game” contribution for any one Issues Mobilization grant application.

    EXAMPLE:  Maryland has a $50,000 allocation available from a Corporate Ally Program investment in the NAR Issues Mobilization Program.  The Maryland Association of REALTORS® (MAR) applies to the NAR Issues Mobilization Program for a $100,000 grant to assist with a $125,000 advocacy campaign.  The NAR Issues Mobilization Program requires associations requesting this level of funding to provide a minimum 25% contribution.  The Maryland Association of REALTORS® would need to provide a minimum of $25,000 to qualify for the $100,000 issues mobilization grant from NAR.

    The MAR can only use Corporate Ally Program allocated funds for up to a maximum of twenty-five percent (25%) of their required minimum “skin in the game” contribution for any one Issues Mobilization grant application.  In this example, MAR needs to provide a minimum of $25,000 to meet their “skin in the game” requirement.  MAR could use a maximum of $6,250 (25% of their “skin in the game”) from the Corporate Ally Program allocation as part of their “skin in the game” for their NAR Issues Mobilization grant request.  MAR would then have to contribute a minimum of $18,750 of additional funding to satisfy the “skin in the game” requirements for the Issues Mobilization Program.  The remaining $43,750 in the Maryland allocation would be used to offset the NAR Issues Mobilization grant so that NAR would provide grant funds of $100,000 ($43,750 from the Maryland Corporate Ally Program allocation and $56,250 from the NAR Issues Mobilization budget).  Maryland would have a $0 balance in their allocation after this Issues Mobilization request is granted.

GRANT APPLICATION PROCESS

Applications are submitted by REALTOR® Associations, reviewed by NAR staff, and then considered by NAR’s State and Local Issues Mobilization Support Committee (Committee).

Application Submission

An Issues Mobilization Grant application must be submitted via the web-based application form located on the REALTOR® Action Center.  All required fields must be completed, including those for strategy, timeline, budget and funding sources.

Point of Contact.  An appropriate association staff person (EO, GAD, or other designated staff person) must complete and submit the application, be identified on the application as the contact person, and serve as the primary point of contact on communications between the association and NAR (staff and consultants).

Required Signatures.  A complete application must be signed by both the applicant association’s “Chief Elected Officer” (a REALTOR®) and “Chief Staff Officer.”

State Association Acknowledgment of Local Association Application.  If a local association is submitting the grant application, the state association must either: indicate its support with the signature of the association’s “Chief Elected Officer”; or submit a statement explaining its lack of support. 

Deadlines for Grant Application Submission.  A Draft application must be submitted no later than sixteen (16) days prior to the Committee meeting, by 9pm Eastern Time.  A Final signed application must be submitted no later than one (1) week prior to the Committee meeting, by 9pm Eastern Time.  Final applications for funding assistance on ballot initiative campaigns must be submitted no later than ninety (90) days prior to the date on which the first vote can be cast.  The Committee may, on a case-by-case basis and in its sole discretion, consider applications that don’t meet the 90-day deadline due to exigent circumstances.

NAR Staff Review

Upon receipt of a draft application, NAR staff and consultants will review the draft to determine if it requires supplemental information or is otherwise incomplete for proper review by the Committee.  If so, a revised draft application addressing the identified incompleteness must be submitted for final NAR staff review.

NAR staff and consultants, when reviewing a draft application and campaign plan that involve coalition partner funding, shall assist the applicant association in establishing clear fundraising benchmarks as well as a tiered campaign plan that reflects a strategy for winning the campaign with a budget that falls short of the projected fundraising goal.  Based on their application/campaign plan review and coordination with the association, staff and consultants may recommend that the Committee approve the full grant request but make the funds available in increments based on the percentage of committed coalition partner funding. 

EXAMPLE:  A coalition campaign has a $1 million budget.  An applicant association requests $400,000 from NAR and contributes $100,000 as their required minimum skin-in-the-game contribution.  The remaining $500,000 of the campaign budget is dependent on coalition partner funding.  At the time that the grant request is made to NAR, only $100,000 of the coalition partner funding has been committed, with the $400,000 balance being uncommitted.  Staff may recommend that the Committee approve the $400,000 grant request but condition their approval as follows:  $100,000 will be made available to the applicant association immediately, $150,000 will be made available when an additional $200,000 in coalition partner funding is committed, and the remaining $150,000 will be made available when the final $200,000 of coalition partner funding is committed. 

Committee Consideration of Application

Once staff determines an application is complete, it will be considered by the State and Local Issues Mobilization Support Committee during one of their scheduled meetings (link to URL) or by the Committee’s Advisory Group (see “Applications for Funding Requests of $25,000 or Less”).  Monthly Committee meetings are held in-person during the two annual NAR governance meetings and the REALTOR® Party Training conference, and otherwise via teleconference.  Applicants requesting $1 million or more must present their requests in-person before the Committee at one of the two annual NAR governance meetings or the REALTOR® Party Training Conference.  Applicants must make a presentation and answer questions from the Committee during the meeting.  Grant applications of $100,000 or greater approved by the Committee must also be reviewed and approved by: NAR’s Executive Committee and Board of Directors, when the application is considered at a Committee meeting during one of the two annual NAR governance meetings; NAR’s Leadership Team, when the application is considered at a Committee teleconference meeting or at the REALTOR® Party Training Conference meeting.  

NOTE:  Applications that fail to comply with the above standard requirements will not be considered for review by the Committee.

Applications for Funding Requests of $25,000 or Less

Advisory Group Consideration

The application will be reviewed by a State and Local Issues Mobilization Support Committee Advisory Group convened as necessary.  The Advisory Group will not consider applications submitted during the weeks of the two annual NAR governance meetings and the REALTOR® Party Training Conference.  The Advisory Group may, on a case-by-case basis and in its sole discretion, consider applications submitted during these time periods due to exigent circumstances.  The Advisory Group consists of the Committee Chair, Vice Chair, Past Chair, Regional Representative for the requesting association, and the AE/GAD member of the Committee serving on the Advisory Group on a rotating basis.  At his/her discretion, the Committee Chair may request that the full Committee participate in the review of the application.  The Advisory Group, which will evaluate the funding request and vote electronically, may:

(1)  Approve the funding request in full, with or without special conditions.

(2)  Approve a portion of the funding request, with or without special conditions.

(3)  Deny the request.

(4)  Postpone any action until the Advisory Group receives and reviews additional information.

Notification of Decision

Staff will notify the applicant immediately following the Advisory Group’s decision and communicate the decision to the full Committee.

Applications for Funding Requests Greater than $25,000 but Less than $100,000

Committee Consideration

The Committee will evaluate the funding request in executive session and take action in the form of a motion, which may propose that the Committee:

(1)  Approve the funding request in full, with or without special conditions.

(2)  Approve a portion of the funding request, with or without special conditions.

(3)  Deny the request.

(4)  Postpone any action until the Committee receives and reviews additional information.

Notification of Decision

Staff will notify the applicant of the Committee’s decision immediately following the NAR business meeting or teleconference, as the case may be.

Applications for Funding Requests of $100,000 or Greater

Committee Consideration

The Committee will evaluate the funding request in executive session and take action in the form of a motion, which may propose that the Committee:

 (1)  Approve the funding request in an amount less than $100,000, with or without special conditions.  

 (2)  Recommend to the NAR Leadership Team (applications considered at meetings held via teleconference) or Executive Committee and Board of Directors (applications considered at meetings during NAR governance meetings or the REALTOR® Party Training Conference) approval of the funding request in the full amount, with or without special conditions.

 (3)  Recommend to the NAR Leadership Team (applications considered at meetings held via teleconference) or Executive Committee and the Board of Directors (applications considered at meetings during NAR governance meetings or the REALTOR® Party Training Conference) approval of an amount of $100,000 or more, but less than the full amount, with or without special conditions.

 (4)  Deny the request.

 (5)  Postpone any action until the Committee receives and reviews additional information.

A motion that the Committee recommend to the NAR Leadership Team or Executive Committee/Board of Directors approval of $100,000 or more, must be approved by two thirds (2/3) of Committee members present and voting.

NOTE:  A review of the Committee’s recommendation by NAR’s Leadership Team may take several weeks to schedule.

Notification of Decision

Staff will notify the applicant of the Committee’s decision immediately following the NAR business meeting or teleconference, as the case may be, and again following the Leadership Team or Board of Directors decision.

GRANT APPLICATION REQUIREMENTS

Polling

On funding requests of $100,000 or more, NAR’s Campaign Services contract pollster must conduct or review polling in advance of Committee consideration of the request.  The Committee may, on a case-by-case basis and in its sole discretion, consider funding requests that have no advance polling due to exigent circumstances.

Contribution Standards

All funding requests must meet the following contribution standards that equate to a percentage of the amount requested from NAR: 

  • For requests of $25,000 or under, a minimum 10% association contribution;

    [Example:  If an association requests $20,000 from NAR, the association must contribute at least $2,000]
  • For requests between $25,000 and $1 million, a minimum 25% association contribution;
  • For requests over $1 million, a minimum 50% association contribution. 

An association’s “contribution” includes:  financial contributions, including committed funding from other state and/or local REALTOR® associations; in-kind, non-financial contributions (e.g., staff time and volunteer activities).  Coalition partner contributions do not count toward the required minimum contribution.  “Committed funding” means that the funding has been officially approved as evidenced by written documentation which authorizes the funding.  “In-kind, non-financial contributions” means activities or resources provided without charge that would otherwise require payment from the campaign budget.  Examples include: member volunteers staffing phone banks instead of hiring others to do it; using association office space as a campaign office rather than renting space; GAD serving as campaign manager in lieu of hiring one, on a campaign so large and/or complex that it requires a full-time campaign manager.  On a large multi-phase request, the percentage contribution requirement of the requesting association is based on the overall grant amount requested.  “Large multi-phase request” means a grant request exceeding $1 million that is split into phases for strategic purposes. 

The Committee may, on a case-by-case basis and in its sole discretion, waive the threshold percentage contribution standards on a 2/3 majority Committee vote.  All funding requests that do not meet the above standards but are approved by a 2/3 majority Committee vote are subject to review and approval by the NAR Leadership Team.

Use of Consumer Data

Applicants interested in creating an electronic mechanism (e.g., website) to both communicate with consumers through email and capture consumer data (names and email addresses) must sign and abide by the terms of an Association Agreement for Use of Consumer Advocacy Data by State and Local REALTOR® Associationshttp://www.realtoractioncenter.com/for-associations/consumers/

Campaign Services

NAR’s contract campaign services vendor will develop a comparable campaign plan on all grant requests to fund services provided by an outside vendor that can be provided by NAR’s vendor.  If the NAR vendor can provide the same service(s) at a lower cost, the plan will be presented to the applicant association with 3 options:  1) use the NAR vendor and their plan on the campaign; 2) get a revised plan from their outside vendor for a cost that is the same as or less than the NAR vendor’s plan; 3) use their outside vendor and the original plan.  If the association chooses Option #3 and submits a grant application with a plan provided by an outside vendor that is more costly than the comparable plan from the NAR vendor, the less costly campaign plan from the NAR vendor will be presented to the Committee for their consideration along with the campaign plan from the outside vendor. 

DECISION MAKING CRITERIA 

The Committee will consider the following criteria in making its decision on applications.  In applying these criteria to a particular application, the Committee will engage in a balancing process with the objective of approving applications that satisfy one or more of the criteria under each of the following categories.

Importance of Public Policy Issue

  1. The application concerns a state or local public policy issue on which NAR has adopted a position.
  2. The application concerns a state or local public policy issue on which NAR is developing a position.
  3. The state or local REALTOR® association has demonstrated that the state or local public policy issue is of high importance to REALTORS ®.
  4. The issue is best addressed through public policy (i.e., government laws, regulations and/or funding) rather than through actions by the private sector.

Scope of Impact of Public Policy Issue

  1. The outcome of the issue will have an economic impact at the state, regional or local level.
  2. The outcome of the issue will have a non-economic impact at the state, regional or local level.

REALTOR® Involvement in Public Policy Issue

  1. The application demonstrates that REALTORS ® are actively involved in the issue
  2. The application demonstrates REALTORS ® commitment to the issue (i.e., evidence of volunteer time; participation in coalition meetings; contribution of funds toward issue campaign).
  3. The applicant association has taken an official position on the issue.

Winnability of Public Policy Issue

  1. The information in the application (recent polling data, news analysis, media editorials, interviews with opinion leaders/elected officials, etc.) demonstrates that the REALTOR® position on the issue is “winnable.”
  2. The application reveals a viable strategy for dealing with opposition groups and/or organizations.
  3. Assistance to REALTORS® through the Issues Mobilization Grant is likely to make a significant difference to the outcome of the public policy issue.
  4. Coalition members have made a significant commitment (financial support, meeting participation, devotion of staff time, etc.).
  5. There has been a reasonable degree of success in previous efforts or activities on the issue.

Extent of Community Support for REALTOR® Position on Public Policy Issue

  1. There is broad-based community support for the REALTOR® position on the public policy issue that extends beyond those in the housing industry.
  2. There is evidence of strong REALTOR® coalition building with diverse interest groups.

STANDARD CONDITIONS ON ALL APPROVED FUNDING REQUESTS 

Approved funding requests are subject to the following conditions:

Deadline on Availability of Funds.  Approved grant funds are available through the earlier of: 1) the campaign end date, or 2) December 15 of the calendar year in which the funds are granted.  On a ballot initiative campaign, the campaign end date is 30 days after the Election Day on which the measure appears on the ballot.  For all other campaigns, the campaign end date is 30 days after the earlier of: 1) the date on which the issue is officially approved/disapproved by a policymaking body, or 2) the date on which the current legislative session officially adjourns.  After the applicable deadline has passed, grant funds are no longer available for invoice payments.

Return of Unused Funds.  Any unused funds shall be returned to the Committee staff executive. 

Reports.  The applicant must submit a campaign Progress Report to the Committee staff executive within thirty (30) days following the receipt of funds.  A Final Report containing an accounting of the funds, and accompanied by any unused funds, must be submitted to the Committee staff executive within thirty (30) days after the conclusion of the issue campaign.  For accounting purposes, acceptable documentation includes:  invoices, receipts, and cancelled checks.  The report must include a written narrative of the issue campaign as well as examples of campaign materials for posting on the REALTOR Action Center website. (See the Post-Campaign Report form).  NOTE:  Completing a Post-Campaign Report for each issue campaign funded with an Issues Mobilization Grant is a requirement for consideration of future grant funding.

Incremental Funding.  If the Committee provides funding in increments, a campaign Progress Report including an accounting of the funds must be received by the Committee staff executive at least twenty (20) days prior to each subsequent increment of funding.  Unused funds must be included in the request for the subsequent increment of funding.  The Committee may, in its discretion, request return of any unused funds.  A Final Report including an accounting of the funds, and accompanied by any unused funds, must be submitted to the Committee staff executive within thirty (30) days after the conclusion of the issue campaign.  For accounting purposes, acceptable documentation includes:  invoices, receipts, and cancelled checks.  The Committee at its discretion may require the applicant to provide additional reports.

RULES REGARDING RESUBMITTAL OF FUNDING REQUESTS

An applicant for funding whose application is denied because it does not meet the Issues Mobilization Grant criteria may not re-submit the same application as a new funding request.  However, the Committee will consider a new funding request based upon the original application if Committee staff, upon review, determines that the application has been appropriately modified to meet the Issues Mobilization Grant criteria.

COORDINATED CAMPAIGNS

Objective

The objective of the Coordinated Campaign program is to create a partnership between the NAR and selected state associations who wish to undertake an issue advocacy campaign to pass legislation on a public policy issue of national importance to REALTORS®. This program provides a comprehensive approach to help advance REALTOR® agendas on public policy issues.

Five Phase Program

The program requires a commitment by an association to a five phase program as summarized in the chart below.

Commencement of Program

The program starts with the identification of a key public policy issue for REALTORS® followed by the development and implementation of the issue advocacy campaign.  At the conclusion of the campaign, post-election research is conducted to include a thorough analysis of all five phases of the Coordinated Campaign. 

SPECIAL CONDITIONS OF APPROVAL FOR COORDINATED CAMPAIGNS

Funding of an approved state or local association Coordinated Campaign requires, before the commencement of Phase I, that the association submit a grass roots participation plan that is coordinated with the 5 phases of the Coordinated Campaign and demonstrates commitment to one or more of the following initiatives, by phase. 

Phase 1: Issue Research

(1)  Creation of association Campaign Steering Committee

(2)  Plan for organization of a Broker Activation Program that establishes customized email/direct mail communications and includes planned office events;

(3)  Preliminary organization of a REALTOR® network modeled on the NAR Federal Political Coordinator (FPC) program to lay the foundation for a legislative outreach program

(4)  Establish Convio and/or Voter Activation Network (VAN) platforms to track and record REALTOR® grassroots involvement

Phase 2:  Strategy Team/Issue Campaigns

(1)  Media training for association staff and campaign volunteers

(2)  Association voter registration initiative

(3)  Set up REALTOR® Campaign Website - Interactive with digital campaign materials, sign-up for volunteer campaign activities and event promotion

(4)  Training of REALTORS® in production and dissemination of signature collection materials

Phase 3: NAR Issue Advocacy Campaign

(1)  Plan for coordination of campaign with NAR through Steering Committee

Phase 4: State/Local Issue Advocacy Campaign

(1)  Targeted and customized REALTOR® campaign mailings, emails or phone calls including brokers, RPAC donors and Young Professionals Network (YPN);

(2)  Use of association communication tools including magazine, print newsletter, E-newsletter, special all member email, letter from association president;

(3)  Use of association Facebook and Twitter accounts to promote issue and campaign through social media;

(4)  Plan to connect REALTORS® with elected officials through meet & greet events, Calls for Action (CFA), and creation of a REALTOR® network

(5)  Association holding of campaign events, including annual association meetings, regional or local association meetings, REALTOR® Day at the Capitol; REALTOR® campaign rallies and REALTOR® events.

Phase 5: Legacy Database/Online Issue Campaign Library

  1. Populate database with voters in support of issue for future use.

ADDITIONAL CRITERIA FOR COORDINATED CAMPAIGN APPLICATIONS

National Significance of Issue for the Real Estate Industry

  1. The issue is one on which NAR has adopted a policy position.
  2. The issue does not concern an issue on which NAR has adopted a policy but the information in the application demonstrates that the issue is having or will have a widespread and significant impact on economic and/or transactional aspects of the real estate industry.

Commitment to Partner with NAR

  1. The association has established a steering committee comprised of REALTOR® leaders and staff to serve as a liaison group to the NAR staff and NAR consultants.
  2. The association demonstrates their human resource commitment to the program by assigning staff to work in coordination with NAR staff and NAR consultants.

Commitment of Association Resources

  1.  The association has a reasonable plan to raise funds in advance of the issue campaign

COORDINATED CAMPAIGN REPORTS

NAR consultants who work with the state association throughout the course of the campaign must co-write the post campaign report which must be submitted to the Committee within forty-five (45) days after the campaign is completed. The report must include a thorough analysis of the campaign phases, effectiveness of the campaign messages/communications, including post-election research to be conducted at the conclusion of the last media wave.

NOTE: A compendium of issue campaign information is available to state and local associations through an online library maintained by NAR staff to include post-election analyses, survey data, issue campaign advertising and communications.

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