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Placemaking is a way to make your community a better place to live and work by transforming  public spaces into vibrant community places.  As a place becomes more desirable and welcoming, properties around that place increase in value.  

Turning a parking lot into a farmer’s market. Attracting people to a little-used park to gather, play or listen to music. Brightening up an otherwise drab courtyard or vacant lot.  Envisioning how a block can be revitalized.  This is Placemaking.

Placemaking can be undertaken by anyone in a community but what is often needed is someone to take the lead or initiative.   Who better to do this than a REALTOR® Association or REALTOR®, as REALTORS® are already engaged in their communities and know the neighborhoods and the properties, and are likely to know where to focus efforts to improve a place.  

NAR’s Placemaking Initiative provides technical and financial assistance to help REALTOR® associations, and their members, initiate placemaking activities in their community. The centerpiece is a guide on placemaking but also includes a series of webinars and presentations, and other resources.

  • Placemaking for REALTOR® Associations
    A Guide to Transform a Public Space into a Community Place:  REALTORS® and state and local association staff can learn the details of Placemaking, the kinds of projects placemaking entails, how to organize them, and where to go for assistance and resources.

  • Space to Places
    Spaces to Places is our blog that will go into details as to what Placemaking is and how to get started; describe the various types of Placemaking and discuss Placemaking in action across the country, including within the REALTOR® Community. Take a look and start making changes in your community.  

  • Webinars
    Our Placemaking Webinar Series will provide more in depth information on the various types of Placemaking and how REALTORS® were involved in Placemaking activities in their communities. See upcoming webinars and listen to past webinars which have been recorded.
  • Events and Presentations
    Events and presentations at NAR and other conferences.
  • Funding
    Funding for Placemaking projects is available to state and local REALTOR® associations.

    • Placemaking Micro-Grant: To help plan, organize, implement and maintain projects to improve a neighborhood with small, inexpensive, incremental projects which will help to make the neighborhood a better place to live, work and play.

    • Smart Growth Action Grant:  For larger Placemaking activities, such as Better Block and Main Street®,  which support land-use related activities.

For more information on Placemaking contact Holly Moskerintz at hmoskerintz@realtors.org.

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