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NAR Launches First Ever Consumer Call for Action

Consumer Call for Action Background

The NATIONAL ASSOCIATION OF REALTORS®’ first ever Consumer Call for Action (CFA) was initiated April 30, 2014, and will run through mid-July. 

This consumer outreach will help NAR find out more about how NAR should communicate with consumers in the future.   It is part of a concerted homeownership awareness, education and action campaign to demonstrate to homeowners that REALTORS® share concerns with consumers on issues relating to homeownership; and that REALTORS can be counted on to articulate those concerns and stand up for consumers at the federal, state and local level.

NAR has been regularly communicating with consumers, but this is the first occasion we have asked consumers to take action.  See the FAQ on Consumer Outreach for more information

As NAR President Steve Brown said in a letter to state and local leaders on April 29, “This is an important event and effort for NAR and for homeowners, and I trust you are as proud of this step forward as the Leadership Team and I are.”

The Consumer CFA is to alert consumers that Congress is having discussions about tax reform that include the possibility of future loss of current deductions for home interest and local and state tax deductions.

Consumers are being asked to sign a petition and/or send a letter to their U.S. House of Representatives member to ask him or her to help homeowners keep their deductions.

To be clear, there is no legislation being proposed in Congress at this time to reform the federal tax code.  There are congressional discussions going on, but as NAR President Steve Brown said, “I believe it is never too early for homeowners to know what the next Congress or a future Congress may consider that will impact their investment and their home. “

This advocacy outreach to consumers is a part of NAR’s Strategic Plan and is being executed through NAR’s Community and Political Affairs Department utilizing our state-of-the-art REALTOR® Party advocacy tools.

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