Opportunity Race Program: Levels 1A or 1B

Level 1 (1A or 1B)

 GOAL: To positively affect the election outcome of NAR-supported candidates in highly competitive races for Congress, as well as to educate the REALTOR^® membership on the issues facing Congress.

 ACTIVITY: Consists of the following activities:

• Six pieces of direct mail (postcards, brochures, personalized letters)
• Paid phone banks using recorded message of Assn. President for information on GOTV, voter registration, and/or early/absentee voting
• REALTOR^® Action Center e-mails
• For Level 1A races, a NAR Field Rep. will work in the state/district to educate REALTORS^® to become active in the targeted campaign.
• Level 1B races entail the same direct costs as Level 1A, but there is no NAR Field Staff component. (See Request Process for more details)
• For a candidate to benefit from an Independent Expenditure or NAR Political Advocacy, the candidate must first be approved for a Level 1A or Level 1B Opportunity Race.

Average Direct Cost	Universe	Cost
Average House District	$2,500	$30,000
Average Statewide	$15,000	$150,000

• Costs vary widely based on many factors. These estimates should only be considered a general guide and not a guarantee of resources.

 COMPONENTS:

• Assemble steering committee
• Gather a media kit (picture of candidate, campaign address)
• Collect best mailing list of REALTORS^® (NRDS, state or local)
• Decide which issues to use on mail pieces
• Choose which mail templates to use
• Organize volunteers for field activities (Level 1A only)

 QUALIFICATIONS:

• Highly competitive race (Defined by “Lean” or “Toss-up” by Cook Report)
• Has championed REALTOR^® public policy priorities