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Guidelines

Requests for educational and financial assistance from a state or local association concerning issue campaigns promoting REALTOR® Association policy will be considered.

Examples of appropriate activities considered under these guidelines are as follows:


 Ballot Measure Campaigns

  • State
  • Local

     Grassroots Lobbying Activities
  • Mailgrams
  • Advertisements/Mass Media/Public Relations
  • Radio
  • Television
  • Newspaper
  • Promotional material – Get Out the Vote on Issue Campaigns

     Education: Provide an educational forum for the community – the purpose of which is to raise the level of knowledge linked to a specific issue.

     Coalition Building with respect to a common issue.
  • Develop grassroots lobbying strategies with other organizations, that is, community-based organizations that are not partisan in nature such as the Chamber of Commerce, the Taxpayers Association, the Building Industry Association, Apartment Association, League of Women Voters (non-REALTOR® related groups).
  • Consider coaliton-building with “internal” REALTOR® groups that could help to advance or win an issue. For example, minority or commercial REALTOR® groups.

     Financial Assistance to pay for technical activities that will aid state and local associations in developing a lobbying strategy. For example:
  • Public Opinion Surveys
  • State and Local
  • Association Polling Program (as part of the NAR Smart Growth program)
  • NAR Smart Growth
  • Customized state legislation
  • Phone banks
  • Expenses associated with employing a consultant (to include, but not limited to: Lobbying, PR, Research, Media)
  • Computer Applications
  • Other
     

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