Guidelines
Requests for educational and financial assistance from a state or local association concerning issue campaigns promoting REALTOR® Association policy will be considered.
Examples of appropriate activities considered under these guidelines are as follows:
Ballot Measure Campaigns
- State
- Local
Grassroots Lobbying Activities - Mailgrams
- Advertisements/Mass Media/Public Relations
- Radio
- Television
- Newspaper
- Promotional material – Get Out the Vote on Issue Campaigns
Education: Provide an educational forum for the community – the purpose of which is to raise the level of knowledge linked to a specific issue.
Coalition Building with respect to a common issue. - Develop grassroots lobbying strategies with other organizations, that is, community-based organizations that are not partisan in nature such as the Chamber of Commerce, the Taxpayers Association, the Building Industry Association, Apartment Association, League of Women Voters (non-REALTOR® related groups).
- Consider coaliton-building with “internal” REALTOR® groups that could help to advance or win an issue. For example, minority or commercial REALTOR® groups.
Financial Assistance to pay for technical activities that will aid state and local associations in developing a lobbying strategy. For example:
- Public Opinion Surveys
- State and Local
- Association Polling Program (as part of the NAR Smart Growth program)
- NAR Smart Growth
- Customized state legislation
- Phone banks
- Expenses associated with employing a consultant (to include, but not limited to: Lobbying, PR, Research, Media)
- Computer Applications
- Other
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