REALTOR® Party Action Center

To be truly effective as an advocacy organization at all levels, the advocacy campaigns we produce at the local, state and national levels must have a consistent style that is familiar to our members. The style should be so consistent, in fact, that it is practically effortless for members to take action on the important issues in our industry. To achieve that goal, we must all follow the same guidelines and best practices when building our campaigns. This session is targeted at anyone using Convio for advocacy calls for action, from AEs to communications staff to government affairs staff. We will specifically look at the all-important “Step 10” in campaign creation; the place where campaigns take-action pages are created and formatted. We will also look at how campaign participation is tracked, and how you can send an email to only those members who have *not* already taken action on a campaign in your center or the national center. This 60 minute session will cover:

• Advocacy campaign best practices
• Creating effective take-action pages that are consistent in style
• Creating content for additional campaign pages like the thank you and tell-a-friend page
• Review of advocacy participation groups and using them to target effective follow-up emails